In 2017, in the course of the unmoored preliminary coin providing (ICO) growth, celebrities had been paid shills. Keep in mind when Dennis Rodman promoted Potcoin in North Korea and DJ Khaled endorsed Centra’s ICO? This yr, celebrities additionally jumped the bandwagon, however in a considerably extra healthful means, selling the emergent world of non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs). This additionally drew jeers, however the influence of celebrities in shifting mainstream audiences to crypto was simple. Musicians like 3LAU made the case for NFTs, whereas resort heiress Paris Hilton was a surprisingly eloquent advocate for crypto.