A Dallas Mavericks fan gained $100,000 in Bitcoin (BTC) after making a sequence of photographs in a Nationwide Basketball Affiliation (NBA) shootout occasion sponsored by crypto brokerage agency Voyager Digital. 

Isaiah Stone, the winner of the basketball shootout, accomplished all phases of the problem that included a free throw, a three-pointer and a half-court area aim. According to the Dallas Mavericks, the Voyager-sponsored prize cash was the biggest on-court promotion for the group.

On Wednesday, Voyager Digital entered right into a five-year partnership take care of Mark Cuban’s Dallas Mavericks to increase crypto exposure among NBA fans by varied fan engagement promotions.

As Cointelegraph reported, the crypto buying and selling platform can even have naming rights over the franchise’s Mavs Gaming Hub in Dallas, a venue for the Mavs NBA 2K League group. According to Cuban:

“Our partnership with Voyager will enable Mavs and NBA followers to be taught extra about Voyager and the way they will earn extra from Voyagers’ platform than from conventional monetary purposes.”

As well as, the NBA franchise’s rewards program permits followers to purchase merchandise and win rewards in cryptocurrencies together with Bitcoin, Ethereum (ETH) and Dogecoin (DOGE).

Associated: Coinbase announces multiyear partnership with NBA and WNBA

On Oct. 19, outstanding crypto alternate Coinbase signed a multi-year partnership with 5 NBA leagues — the NBA, Ladies’s Nationwide Basketball Affiliation (WNBA), NBA G League, NBA 2K League and USA Basketball — as an official accomplice to enhance fan interplay.

Coinbase chief advertising and marketing officer Kate Rouch said that “as a part of the partnership, we are going to create interactive experiences to have interaction with the NBA and WNBA’s unimaginable group and athletes world wide.”