Cool Valley, Missouri, a small city of about 1,500 within the St. Louis County space, discovered itself the topic of worldwide consideration not too long ago after its mayor, Jayson Stewart, introduced that he planned to give each resident up to $1,000 in Bitcoin.
Stewart, a passionate environmentalist who spent years cleansing up the world’s oceans and ran on a platform of correcting previous errors, believes Bitcoin schooling holds keys to rising the prosperity, well-being and sustainability of his city. Simply as he goals of a world with out the environmental harm brought on by irresponsible litterers, he imagines a future the place Bitcoin cleans up lots of the ills of the monetary system.
Hoping to quickly see a Bitcoin-friendly financial institution on the town, Stewart sees Bitcoin as an avenue that may raise the city’s fortunes by the use of elevated wealth and enterprise alternatives like mining amenities, and even Bitcoin occasions.
“A variety of it’s about fixing the wrongs of the previous monetary system. Up to now, we didn’t have entry to this wonderful expertise that we have now in the present day in terms of our monetary system and storing our price.”
Bitcoin
Stewart’s plan to dole out Bitcoin to the folks of Cool Valley is already totally funded. He explains the plan is being paid for by personal donors, with the purpose of spreading adoption and educating customers. “As of proper now, the challenge is totally funded for $1,000 per family,” he confirmed, including that the city has obtained additional donations as a result of “the story obtained so widespread in a approach that I by no means anticipated.”
A day in my life via the eyes of @JaelinCollier pic.twitter.com/N1mAerlvT7
— Mayor Jayson Stewart (@coolvalleymayor) September 22, 2021
Although Stewart believes it could be “very clever for a city to carry components of its treasury in cryptocurrencies,” he explains that “there are authorized obstacles to doing that, a lot of that are specified by the state structure with reference to cities and cities investing in property.” He makes it clear that he’s at the beginning taken with seeing common folks, slightly than authorities entities, profit from Bitcoin. The extra those that maintain a stake within the Bitcoin community, the extra highly effective it will possibly turn into.
“What actually excites me, and what I’m engaged on, is getting common folks to carry Bitcoin, and for them to actually profit from the appreciation of holding an asset like that.”
Stewart has encountered a blended set of reactions from the city’s residents, from pleasure and curiosity to confusion, with the latter being widespread amongst older members of the group. “They’ve plenty of questions on ‘what’s it?,’ ‘how do I retailer it?,’ ‘how do I get entry to it?’” he lists.
The distribution process just isn’t but finalized, however schooling is among the many challenge’s key objectives as a result of, with a purpose to get their BTC, residents want to know what it’s they’re receiving. For this, there are plans to arrange workshops or related studying alternatives. “We’re going to get folks storing their very own Bitcoin as rapidly as potential,” the mayor declares.
Missouri Mayor,@coolvalleymayor, “Into bitcoin since 2015. I exploit to work for a tech start-up, and we had been digital assistances for rich purchasers, and one of many coolest issues I observed was that this start-up let our purchasers pay in BTC in 2015” cc @BitcoinMagazine @ck_SNARKs pic.twitter.com/MGGUru3bki
— Equipment (@kit_sats) September 22, 2021
Cool Valley is residence to folks from a wide range of financial circumstances, so “$1,000 appears like various things to totally different folks.” The will is, nonetheless, for residents to carry their cash for a while as an alternative of promoting instantly, partly as a result of Stewart’s clear perception that they may rise in worth over time. Persistence is a advantage, in spite of everything. So as to encourage this persistence, there are plans to supply residents an choice of a bigger payout if they comply with maintain their cash for a set period of time, with a smaller quantity given to those that need to promote.
“We actually simply need them to have the ability to perceive the asset and turn into self sovereign with their storage understanding the right way to maintain their very own keys”
Along with studying about Bitcoin, Stewart’s initiative is prone to encourage different oblique advantages to the group. For one, it’s prone to introduce many residents to investing normally, which can carry many advantages sooner or later. Pc literacy is one other space that’s prone to see enchancment on account of the Bitcoin incentive, and the brand new customers are prone to start studying about different cryptocurrencies and blockchain functions as nicely. As such, it’s possible that the transfer will in the end encourage some residents to hunt careers within the blockchain business.
Cleansing others’ messes
In his early 30’s, Stewart first interacted with Bitcoin in 2015 whereas working as an assistant for Magic, a San Francisco based mostly firm that always noticed “very, very rich purchasers” ship Bitcoin to the corporate’s wallets, which Stewart would then convert into fiat with a purpose to buy varied items. Although he didn’t have a lot in-depth understanding of the cryptocurrency, “I believed it was cool web cash,” he remembers.
When he was a toddler, Stewart dreamed of being a nature photographer and proudly owning a wildlife sanctuary. That’s why later in 2015, he left his job at Magic to pursue a lifelong ardour for environmental restoration and wildlife rehabilitation via his new firm, PL28, which he operated from Cool Valley. PL28’s mission was to wash up the oceans, a calling that was “the main focus of my life” for the subsequent a number of years till Stewart ran for mayor in 2019.
“Proper up till I made a decision to run, I used to be simply pulling plastic from oceans, rivers and totally different waterways — to attempt to make the wildlife habitat for marine life a bit bit higher.”
Via PL28, Stewart has helped with ocean cleanup in locations together with the Philippines, Haiti, the Bahamas, Los Angeles and Singapore. He explains that the cleanup course of is totally different in response to the kind of ecosystem at hand. “Out at sea, you’re normally going to get principally deserted fishing nets” which repeatedly lure and kill wildlife, whereas in a river atmosphere like that of St. Louis, “you accumulate plenty of plastic bottles like milk jugs,” he says.

Although he likes to spend time with marine wildlife, he regrets that the work of ocean cleanup was “much more logistics” equivalent to coordinating volunteers, versus direct work within the subject on his half. All advised, Stewart “labored with folks in 47 totally different international locations to choose plastic from the ocean,” with that plastic normally processed into usable plastic and made into premium items product of the reclaimed materials.
Right now, Stewart has moved on from energetic ocean cleanup, however his adventurous spirit of cleansing up the messes and errors of the previous continues to drive him.
Small city mayor
After highschool, Stewart studied psychology on the College of Miami from 2008 to 2012. Throughout his research in 2011, he based a document manufacturing firm Pink Fader together with his freshman-year roommate. The duo noticed some obvious success as a result of an act underneath their label “ended up getting Grammy-nominated, which is cool, and we had a few songs go into the highest 50 on the charts,” Stewart remembers with a touch of pleasure.
For Stewart, who moved round so much first together with his household and later as a result of his entrepreneurship actions, Cool Valley “has been probably the most constant place” via varied components of his life. Younger and armed with recent concepts, he determined to run for mayor in hopes of enhancing the companies and revitalizing a struggling enterprise district.
“I used to be going to create extra of a haven the place people and wildlife might reside and work together collectively, safely, for each events.”
Being mayor is a superb honor, as a result of “this little city that I grew up in needs me to be their consultant and to be their chief.” He describes the job as having a very broad scope of duty far past his earlier work, feeling a robust sense of duty for the well-being of the townspeople. He even has the flexibility to grant pardons for sure offenses, which he introduced for “each particular person convicted of nonviolent offenses involving hashish and/or psilocybin mushrooms” final 12 months in a transfer that earned him commendations for “groundbreaking work to repair the harms of the Warfare on Medicine.”
On the opposite finish of the spectrum from massive image beliefs, “there are at all times little issues that we’d discuss as nicely, like a pothole on the road or no matter,” he says of the issues that preserve him busy.
Bitcoin valley
Although there’s not but a petition to rename the city, it’s fairly conceivable that the Bitcoin impact will contact Cool Valley in concrete methods. Whereas the city already has a Bitcoin ATM, there are a lot of extra alternatives to think about. “We’ve had some folks attain out about opening a mining facility,” Stewart beams, including that “I’m attempting to get a Bitcoin-friendly financial institution over right here.”
As luck would have it, Stewart has simply joined the Advisory Board for the Midwest BankCenter, which is a regionally owned financial institution with almost $2 billion in property. “They’ve been assembly for 100 years, however I simply had my first board assembly with them like three days in the past,” he laughs. Requested in the event that they knew him because the ‘Bitcoin man,’ Stewart proudly acknowledged that “they do now!”
From his perspective, Stewart senses “a cautious kind of optimism” within the native banking sector. Whereas it’s clear that they need to keep away from dangers, “in addition they benefit from the potential alternative for large upsides of their investments.”
Contemplating the variety of donors, it appears like there will probably be cash left over after the distributions to residents. With these funds, one thought Stewart is exploring is photo voltaic lighting and different vitality effectivity initiatives in Cool Valley. “There’s plenty of concern, uncertainty and doubt in terms of the environmental results of Bitcoin,” he admits, including that he needs to set a optimistic instance of the great that Bitcoin can carry.
With the College of Missouri-St. Louis campus bordering Cool Valley to the South, the city is perhaps an ideal place to host a Bitcoin convention, or perhaps a expertise hub of kinds at some point. Mayor Stewart agrees, saying “I believe that could possibly be a fairly good consequence — that’d be tremendous cool.”